About Bee | Founder of DigiBee
SEO and AI visibility specialist behind DigiBee.
I help businesses in South Africa, the UK and Europe improve how they are found, understood and recommended across Google Search, local search and AI answer engines.
Name
Bee Burger
Role
Founder of DigiBee
Based in
Cape Town, South Africa
Works with
South Africa, the UK and Europe
The person behind DigiBee
Search strategy built around how people decide.
My working principle: understand how the business is currently being found, identify what is blocking trust or discoverability, then build a practical plan around the highest-impact opportunities.
I am Bee Burger, and I founded DigiBee as a specialist SEO and AI visibility consultancy in Cape Town.
My work combines technical SEO, content strategy, local search, structured data and practical AI visibility improvements. The aim is not simply to attract more website traffic. It is to help the right people find the business, understand the offer and feel confident enough to take the next step.
Before making DigiBee my main focus, I worked with digital agencies including Woww Digital as an SEO Account Manager and Content Strategist, and JUNCTN in a short-term Head of SEO role.
I also took an intentional psychology sabbatical, which deepened the way I think about behaviour, communication, decision-making and customer journeys. That perspective now shapes how I approach search strategy and content.
Specialist focus
SEO foundations. AI-era visibility.
DigiBee focuses on two connected disciplines: helping websites perform in traditional search and helping brands become clearer, more credible sources for AI-powered discovery.
01
SEO
Technical, content and local-search improvements that make a website easier to crawl, understand, rank and use.
- Technical and on-page SEO audits
- Keyword and search-intent strategy
- Content structure and internal linking
- Local SEO and Google Business Profile guidance
- WordPress, WooCommerce and Shopify SEO
02
AI Visibility
Entity, authority, content and citation improvements that help answer engines understand and reference a brand accurately.
- AI visibility and competitor audits
- Generative Engine Optimisation
- Answer Engine Optimisation
- Schema and entity-clarity recommendations
- Citation-ready service pages, FAQs and articles
Experience that shaped the work
Strategy, delivery and human behaviour
The DigiBee approach comes from hands-on SEO delivery, agency leadership exposure and a long-standing interest in how people interpret information and make decisions.
Agency
SEO delivery
Experience in account management, content strategy, client communication, website optimisation and the realities of implementing SEO across different businesses.
Leadership
Strategy and teams
Exposure to leading SEO work, shaping priorities, supporting teams and translating complex search issues into clear client decisions.
Psychology
Behaviour and clarity
A psychology-informed perspective on communication, user intent, trust, decision-making and the content people need before they choose a provider.
Selected client experience
Different businesses. One need: stronger visibility.
SEO, website and visibility work has included Cape Movers, DermoProf Skincare, Chartercraft, WebExec and Safe and Sound Transport.
- Cape Movers
- DermoProf Skincare
- Chartercraft
- WebExec
- Safe and Sound Transport
DigiBee at a glance
Clear facts for people, search engines and AI systems
Consistency matters. These are the core facts that define Bee Burger and DigiBee across the website and wider web.
Person
Bee Burger
Business
DigiBee, a founder-led SEO and AI visibility consultancy
Location
Cape Town, South Africa
Service area
Businesses across South Africa, the UK and Europe, with remote delivery
Specialisms
Technical SEO, local SEO, content strategy, AI visibility, GEO, AEO and structured data
Best fit
Small and growing businesses, professional services, ecommerce and service-area brands
"A business no longer only needs to rank. It needs to be recognised as a credible answer."
Bee Burger, Founder of DigiBee
Articles by Bee
Practical thinking on SEO and AI search
These resources explain how search is changing and what businesses can do to improve visibility without abandoning proven SEO foundations.
Common questions
About Bee, DigiBee and AI visibility
Who is Bee Burger?
Bee Burger is the founder of DigiBee and an SEO and AI visibility specialist based in Cape Town, South Africa.
Is DigiBee an agency or an independent consultancy?
DigiBee is a founder-led SEO and AI visibility consultancy. Clients work directly with Bee, with specialist collaboration brought in when a project requires additional expertise.
What does Bee specialise in?
Bee specialises in technical SEO, on-page SEO, local SEO, content strategy, structured data, AI visibility, Generative Engine Optimisation and Answer Engine Optimisation.
Does DigiBee work outside Cape Town?
Yes. DigiBee is based in Cape Town and works remotely with businesses across South Africa, the UK and Europe.
What is AI visibility?
AI visibility is the ability of a person, brand or business to appear accurately in AI-generated answers, summaries, comparisons and recommendations. It depends on clear entity information, technically accessible content, credible sources and consistent trust signals.
How is AI visibility different from SEO?
SEO improves visibility in traditional search results. AI visibility focuses on whether answer engines can understand, trust, cite or recommend a brand. Strong SEO supports AI visibility, but additional entity, authority and citation signals are often needed.
Where should a business start?
Start with an SEO audit if the website foundations are unclear, or an AI visibility audit if AI visibility is the main concern. Each audit is scoped and priced separately.
Work with Bee
Need stronger visibility in Google and AI search?
Start with a focused audit or contact me to discuss where the business is now, what is getting in the way and which visibility work should happen first.