GEO, AEO, LLMO and AI visibility
SEO ROI calculator
Estimate how better search visibility could translate into monthly leads, revenue and return on investment, once your conversion rate, close rate, gross margin and monthly SEO spend are taken into account.
ROI calculator
Turn better visibility into measurable return
Move the sliders or type your own figures. The results update as you go. Use real GA4, Search Console and sales data where you have it.
Show prices in
Showing prices in South African rand (ZAR). GBP and USD prices are fixed prices, not live exchange rates. VAT is not charged.
Estimated incremental monthly impact
R0
Estimated net profit per month
Adjust the figures to see your estimate.
1,000
Added organic visitors
30
Added leads
6
Estimated new sales
2.4x
Gross profit per unit spent
Current organic visitors
4,000
Projected visitors after uplift
5,000
Added pipeline value before close rate
R360,000
Added revenue after close rate
R72,000
Gross profit before SEO investment
R36,000
This model estimates the added value from new organic traffic only. It is a planning forecast, not a promise of rankings, lead quality or sales. Treat early results as a scenario range and review it monthly.
How it works
Six inputs, one clear picture
Search visibility only matters when it turns into measurable business opportunities. The calculator connects the numbers you already know.
01
Current visitors
Start with the organic visitors your website receives each month today.
02
Expected uplift
Choose a realistic increase in organic visitors over the next 3 to 6 months.
03
Conversion rate
Set how many visitors become leads, enquiries, bookings or calls.
04
Close rate
Set how many of those leads become paying customers.
05
Client value and margin
Add what a client is worth to you and the gross margin you keep.
06
Your investment
Enter your monthly SEO spend and compare it with the estimated return.
Why it is useful
Turn abstract SEO numbers into business decisions
Most businesses know they want more visibility, but not always what that visibility could be worth. This calculator shows how traffic, conversion, close rate and client value work together, so you can set realistic goals before investing in SEO or AI visibility work.
It suits business owners, marketing managers and service-based companies that want to connect SEO activity to commercial outcomes.
- Estimate the revenue potential of better search visibility
- See how many leads your website could generate
- Compare your SEO spend with the projected return
- Set realistic traffic and conversion goals
- See how small improvements can compound
- Decide with more confidence before you invest
Next step
Start with the right visibility audit
Not ready for a monthly retainer? A fixed-price audit gives you a clear, practical roadmap. VAT is not charged.
Show prices in
Showing prices in South African rand (ZAR). GBP and USD prices are fixed prices, not live exchange rates. VAT is not charged.
SEO Audits from
R6,500
VAT is not charged
SEO Audits
Technical, on-page and content checks with prioritised findings. Scoped by the number of indexable URLs, with Essential, Comprehensive and Advanced levels.
View SEO auditsAI Visibility Audits from
R4,500
VAT is not charged
AI Visibility Audits
See how your brand appears for relevant questions across selected AI environments. Scoped by prompts and AI environments, with Snapshot, Audit and Advanced levels.
View AI visibility auditsReady to get found?
Let us get your brand into the conversation.
Share your website and your biggest visibility concern. I will show you where you are visible, where you are missing opportunities and what to fix first.